
backClient
Portsmouth International Port
Project
E-mail newsletter
Sector
Maritime
Background
The Port has a travel e-mailer called "Stay Connected” aimed at 20,000 opt-in subscribers
Brief
To maintain and enhance this monthly mailer
Solution
Source and commission articles and a competition for each issue; design, upload and mail out "Stay Connected”
Result
Popular e-mailer with improved copy generating great response to competitions.
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