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Treina heads Navigate's digital team
02/08/2011
Treina Smyth, the Head of Digital Services, ensures that all Navigate customers receive the best possible digital service. "My job is to discuss with clients their online requirements and desires, so that their e-performance can become more profitable and successful,” she says.
"They are made aware of the range of Navigate’s digital services. And, in consultation, we can create a suite of formal and agreed digital offerings.
"One of the key aspects to working with our clients, especially in the digital space, is ensuring that they are fully aware of and sign up to a work schedule for their project. Keeping clients informed of movement in the schedule and reasons behind this is of paramount importance. I and the rest of the digital team strive to provide excellent account management with continuous communication.”
As a result of client feedback, Treina is introducing support packages for web clients. These run on a monthly basis and are offered at 3 different levels - according to client requirements and the digital team's advice.
"There are many times that clients need help with amendments to their site, have a design query or require assistance with content and marketing,” Treina explains, "and we can now provide this with excellent response times through our dedicated web monthly support packages.”
Treina has more than 16 years international marketing experience planning and delivering integrated programmes in roles such as European Marketing Manager, Senior Marketing Communications Manager and as a Marketing consultant. With her love of and flair for languages – she is a fluent French and Spanish speaker – she has spent a large part of her career working in London and Europe across sectors such as telecoms, postal, technology, and retail.
More recently, Treina spent three years in Upstate New York where she ran a translation business focusing on marketing and business translating. As a marketing consultant she has focused on strategic analysis and marketing planning.
She has worked with Navigate for several years, providing marketing consultancy on a number of projects, especially where clients need market research and analysis. One of her first jobs as Head of Digital Services has been to set up an integrated service for two new clients, ADF Milking and Visit USA. [links]
When not working, Treina loves most of all being mum to her two children, as well as running and keeping fit, socializing, reading, and gardening. She is also a school governor.
