The Petersfield School is rebranding as it transfers to an Academy. New branding includes a new logo, revised website, 16-page prospectus, stationery and signage. The school aims to have its new identity in place when the 2011-12 academic year starts in September as it welcomes a new cohort of students in an over-subscribed Year 7.
The school has approved a new logo showing the full school name, The Petersfield School, with the use of the South Downs inspired motif and the Hampshire rose. This design firmly places the new academy within its local area. The prospectus is being designed and approved during the summer and signed off for print in late summer.
Navigate are creating a detailed project brief for the new website. This covers the design, structure, content and schedule. It breaks down the website into a page-by-page plan, drawing reference to specific modules as part of the content management system (CMS). Navigate will now build and upload it in August, ready for launch at the beginning of September.
Signage design is under way after a site audit, with plans produced and signed off. Navigate is also proposing options for flags, banners and trophies to use indoors and outside at open days, sports days, visiting schools and other events.
Vice Principal Stuart Woods has praised Navigate and the design team. "They quickly got to understand the DNA of our school, alongside the talented photographer Chris Pearsall, they have helped us progress to the next level of professional communication. This is key to our future as a world-class academy.”
He also says: "Getting the essence and character of our school and showing how amazing our students are is so important. It’s terrific to see Nigel Poole’s vision for our future and for Navigate to deliver so many complex factors into a cohesive branding.’ Thanks to all the team at Navigate.
Head designer Neil Pafford adds: "The challenge has been to enhance the existing identity of the school, reflecting their successes and achievements, all in a short space of time to meet the timetable of the new school year in September.”
For your new branding and website, contact Navigate at 01730 235666.
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