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Piloting the People's Pledge
05/10/2011
Navigate is working closely with the People’s Pledge, the nationwide campaign for an EU referendum. Navigate has helped to establish the identity, branding and public position of the People’s Pledge in the run-up to their major congress in London on 22 October.
So far, Navigate has created a new logo, stationery & compliments slips, business cards, a car sticker, a donation form, branded envelopes, and publicity leaflets about the People’s Pledge.
"We are very excited for Navigate to get involved in such a major national campaign which is important for everyone in the UK,” says Gareth Gammon, MD of Navigate, which is based in Hampshire. "We are a non-political business and the People’s Pledge a cross-party organization representing a wide range of views and interests on Britain and the EU.”
The People’s Pledge has been created to give people a voice and to force an open debate on Britain’s membership of the EU. It includes a broad membership, from MPs of all parties, MEPs, economists, trade unionists, academics and journalists. They all have wide-ranging views on the EU, some for, others against. The membership backs the People’s Pledge key statement: "People not politicians should decide our future in Europe”.
The Congress on Saturday 22 October in the Grand Hall, Westminster Methodist Central Hall, London SW1, will discuss the Eurozone Crisis and Britain’s membership of the EU. Specifically for the Congress, Navigate has also created a 4-page insert in
The Spectator magazine, tickets, a carrier bag, and banner pull-ups; and a programme is in production.
The Congress will feature over 20 keynote speakers, panel discussions and debates. Speakers will include MPs, journalists, businessmen and members of the campaign team. Among them will be Conservative MPs Zac Goldsmith, Priti Patel, Douglas Carswell, Dominic Raab and Steve Baker; Labour MPs Kate Hoey, John Cryer and Graham Stringer; MEPs Dan Hannan and Marta Andreasen; and economist Ruth Lea.
Navigate is also working on a new website for the People’s Pledge, to be launched before the Congress. On the website people are encouraged to sign the pledge for an EU referendum. "Sign the Pledge today at www.peoplespledge.org”. Each pledge is registered by constituency and added to the Pledges of others.
In the coming months, Navigate will design and produce specific leaflets, personalized letters and a full sized poster for a van. This is intensive and detailed work, and Navigate is contributing its high-powered design, marketing, copywriting, and production management skills.
For your dedicated marketing campaigns, contact Nick Keith,
01730 235668.
Nick.keith@navigate-design.com
