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Navigate appointed by world biggest cruise company
19/03/2005
Carnival Corporation & PLC is the worlds largest cruise company. Created by the merger of Carnival Corporation and P&O Princess Cruises plc in April 2003, it has: 12 global cruise brands in Europe, North America and Australia 77 ships, including some of the most famous and prestigious afloat.
Total capacity of more than 132,000 berths 13 additional ships due for delivery by 2009 The following 10 cruise brands are represented in the UK: Carnival Cruise Lines Costa Cruises Cunard Line Holland America Line Ocean Village P&O Cruises Princess Cruises Seabourn Cruise Line Swan Hellenic Windstar Cruises Navigate Design, after a competitive pitch, was asked to develop an integrated marketing initiative to include a new corporate identity, stationery, brochure and website for the dedicated conference and incentive division.
After two months development time, the new campaign was formally launched at the end of March 2005. "With over 10 years experience in the cruise sector, Navigate was delighted to work with the largest company in the sector, in the world." explained Gareth Gammon, Managing Director. "The work produced is a tremendous compliment to our creative team of designers, copywriters and programmers."
