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Cruise control with Navigate
02/08/2011
The Passenger Shipping Associaton (PSA) is the trade body representing the UKs leading cruise and ferry brands. For over 10 years, Navigate have worked closely with Bill Gibbons and his team at the PSA on numerous projects to help increase the exposure of the passenger shipping industry to the media and possible passengers.
With impressive growth figures over a sustained period, the cruise sector in particular has bucked the trend. Navigate helped with the design concepts, artwork, proofing and the print of the recent 28-page annual report, which showed the PSA and the Association of Cruise Experts (ACE) to be in good health.
The annual report was a key tool at the recent AGM held at the Chamber of Shipping, Carthusian Street, Barbican, London. It was used by the media in presenting their reports to consumers nationwide.
The PSA now has 42 members from cruise lines and cruising represents a fast-growing market, accounting for 11 per cent of UK holidays and 4.5 per cent of all travel.
For the best advice on designing and producing your annual report, contact the Navigate Studio, 01730 23566
