back to news list
American Pie
16/02/2012
Navigate worked in partnership with the Visit USA Association in late 2011 to create a new website driven by its members and with an enhanced experience for visitors.
The aims have been to position the USA as the world’s most exciting holiday destination and to inspire website visitors to book holidays through one of the association’s 200 members.
We set out to provide members with benefits and better features, and to give visitors an improved platform for researching and planning a trip to the USA.
The brief from Visit USA was for Navigate to stir aspirational and experiential emotions through the site’s contemporary design and functionality.
Features include:
• Vibrant, dynamic, inspiring and stimulating visuals
• Ease of use
• Multiple search functions and access to information
• Simple content management system (CMS) for members to upload and amend content
• News, ideas and offers for visitors
Visitors can ‘Ask an Expert’ for advice, watch videos, view brochures online.
Members can maximize their business through the new site, which attracts and retains more visits and queries. Their admin area is unique, with a user guide throughout. Members have an SEO facility and also get statistics to see which areas are working best.
